Back on April 24th, 2007, I attended a very informative conference on Social Media. With over 200 people in the room, I realized who the early adopters are of this new medium within the digital world we live in. 90 percent of the audience were young professionals from Public Relations firms. Many were participants of online communities such as Facebook, Myspace, and Linkedin, etc.
Privacy issues, word of mouth marketing, user generated content, were just a short number of topics discussed. Several points of interest were made. One in particular related to how comments made by users on Facebook were not allowed to be edited by Facebook staff or advertisers. Another revolved around how brands must provide feedback to online audiences. If they don’t, the strategy backfires. Two major online brands received recognition for building online communities: Intuit Quickbooks, and Netflix.
Please feel free to add your own comments about what how your organization is using social media.
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